Wednesday, October 26, 2005

Could The Future Face Of Mobile Content Be Your Own?

/24-7PressRelease/ - October 26, 2005 - With a new real-face mobile-friendly avatar created every ten seconds, the trend for personalised mobile content has received a dramatic make-over and launched into a broader future.

Known as Muglets, the popular moving images are the first stylised avatars to allow users to edit their own face into pre-programmed graphics for a unique portrait in a move away from the market norm of computerised caricatures.

This initiative has therefore not only sparked a wave of recognition with today's digitally minded online culture, as the service also allows for e-card sending of the avatars, but also boasts exciting possibilities for personalised mobile content. After all, what could be more personalised than your own 'mug' incorporated into your mobile settings? Indeed, Muglets can be used as a novel form of caller identification as mobile users become increasingly more competent and demanding in their expectations of personalised downloadable content.

The market for mobile content downloads has experienced a huge surge in activity recently, fuelled by improved telecoms networks and a significant increase in mobile phone technology, making it one of the highest growth mass-market industries. Consumer demand for mobile downloads is set to triple in the next 12 months, creating a 7.6bn ( 5.2bn) global market for mobile content by this time next year, according to new international research compiled by IT consultancy LogicaCMG. The figures show one-fifth of mobile phone owners worldwide have already downloading some kind of content to their handsets, and this number is expected to rise to 60% in the next 12 months. The most commonly download content globally is ring tones, games and music, although operators face challenges in making payments easier, and in dealing with the issues of shared content downloaded by groups. In spite of this, the study shows that conservative estimates predict a global market for content downloads to become a multibillion-euro industry within a year.

It is within this market that Muglets are set to flourish. "Muglets are the new face of personalised mobile downloads," predicted Andrew Lang of Netymology, the company behind the craze. Indeed, Muglets are already causing quite a media stir in reaction to the overwhelming consumer response to them following their launch in early October. Muglets and their site were the choice of discussion on the BBC Radio2 Steve Wright show as the 'Site of the day', whilst receiving special attention on USA TV computer and video game channel,, as well as featuring on the websites of and .

Averaging over 30000 visits a day, with one Muglet viewed every second, is certainly changing the face of personalised mobile content.

About Muglets:
Created by web solutions agency Netymology, Muglets offers a growing choice of pre-programmed animated avatars in a selection of different background settings into which users can edit and manipulate their own, or a friend's, face. The service further allows for additional individualisation in stylising the avatar to alter details such as hair and accessories, which can then be sent as an e-card or displayed on a mobile phone. Muglets are supported by most modern phones including models from Nokia, Sony Ericsson, Motorola, Samsung and many more, while future plans for Muglets include a variety of additional free and premium services provided via the site. These include bundled ring tones to permit the one-stop creation of Muglet phone ID's, and more traditional content including buddies for MSN Messenger and other instant message services, as well as screen savers.

For more information about Muglets visit

Netymology is an award-winning web solutions agency that uses a mix of creativity and information technology to solve everyday business problems.

Netymology has a reputation for delivering a swift and efficient service to a wide range of clients (including Johnson and Johnson, SAAB and Applebee's), through its offices in the UK, Cyprus, and in New York through its business partner Dig Business Design Inc. For more information about Netymology visit

For further information, please contact:

Andrew Lang +44 23 8025 5510
Justin Pietroni +357 22 819 330


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